Bum Bumz — Adorable Plush Toys & Collectible Characters
Our ultra-soft plush collectibles turn beloved characters into huggable companions. From Gilmore Girls and Hello Kitty to Stranger Things and Friends, we transform the icons you love into squishy, bean-weighted plushies.
Shop Bum Bumz on Amazon
Discover the Most Beloved Bum Bumz Characters
Every Bum Bumz character begins life as a hand-drawn concept that balances personality with our signature rounded aesthetic. Our design team studies each licensed property or original theme in depth, pulling out the visual details and cultural touchstones that fans will instantly recognise — whether that is the shape of Luke’s coffee mug from Gilmore Girls or the unmistakable silhouette of the Demogorgon.
The result is a collection of plush characters that feel both faithful to their source material and distinctly Bum Bumz. Our collectors treasure these pieces not just for their softness, but for the clever way each design tells a story. A waffle wearing holiday lights is not just a random food plush — it is our love letter to Stranger Things fans who know exactly why waffles matter in Hawkins.
Each character features our signature bean-weighted design, ultra-soft marshmallow-like fabric, and holographic authenticity tag that define the collection. The eight pieces below represent some of our most beloved Bum Bumz from across the licensed and original lines.
Gilmore Girls 4-Pack
Luke’s Coffee Mug, Stars Hollow Gazebo, Dragonfly, and Doose’s Market Bag. An essential piece of any Stars Hollow collection.
View on Amazon
Hello Kitty Classic Bumz
The iconic Sanrio character brought to life in 7.5-inch Bum Bumz form. Officially licensed and irresistibly soft.
View on Amazon
Demogorgon 8″ Plush
Squeeze the torso and the head opens to reveal teeth — plus sound effects. The Upside Down has never been this cuddly.
View on Amazon
Friends Orange Couch
Central Perk’s legendary orange couch transformed into a plush collectible. The Friends collection celebrates everything fans love about the show.
View on Amazon
Hello Kitty FruitBumz
Hello Kitty dressed as a strawberry from the playful FruitBumz sub-line. A sweet addition to any Sanrio-themed display.
View on Amazon
Mystery Blind Box 3-Pack
Three random HomeBumz and KitchenBumz characters. The surprise element makes blind boxes one of the most exciting ways to grow a collection.
View on Amazon
Stranger Things 4-Pack
Waffle with holiday lights, Demogorgon, vintage van, and Eddie’s guitar. Four Upside Down icons in mini plush form.
View on Amazon
Kuromi Classic Bumz
My Melody’s rival brought to life in Bum Bumz form. Officially licensed Sanrio plush with signature edgy charm.
View on AmazonExplore Bum Bumz Collections
The Bum Bumz universe grows with every season. We organise the lineup into themed collections, each with its own personality, character roster, and visual identity. Our licensed collections draw from the worlds of television, film, and pop culture, while our original lines explore themes like animals, food, home objects, and nature.
Our new releases typically arrive in waves tied to retail seasons or major entertainment launches. Seasonal collections for holidays like Easter and Christmas tend to be limited runs that sell through quickly, while our licensed collaborations often expand over time as new characters join a property’s roster. The Collection Guide tracks every announced and released series, making it the definitive reference for upcoming drops.
TV & Movie Collections
We bring the magic of your favourite screens to your shelf with characters from Gilmore Girls, Stranger Things, Friends, Wizard of Oz, Harry Potter, Wicked, and Ted Lasso.
Browse TV & MovieLicensed Collections
Our official collaborations with beloved brands including Hello Kitty, Sanrio, Kuromi, Care Bears, and Strawberry Shortcake.
Browse LicensedSeasonal Collections
Our limited-edition releases that celebrate the seasons: Spring blooms, Easter bunnies, Christmas festivities, and the special Hello Kitty Christmas crossover.
Browse SeasonalWho Collects Bum Bumz?
Our collector community spans generations and fandoms. Kids love the playful shapes and super-soft texture, teens gravitate toward the licensed pop-culture characters that represent their favourite shows, and adults appreciate the craftsmanship and display-worthy design that makes our plushies feel like miniature art pieces rather than disposable toys.
What unites every Bum Bumz collector is the thrill of discovery. With new series dropping throughout the year — seasonal exclusives for spring, Easter, and Christmas, plus licensed waves tied to major entertainment properties — there is always something new to hunt for. Our community shares finds, trades duplicates, and tracks checklists together, creating a collecting culture that feels welcoming whether you own one Bum Bumz or one hundred.
Pop-Culture Fans
Our licensed collections celebrate Gilmore Girls, Stranger Things, Friends, Harry Potter, Hello Kitty, and more — each one designed to capture the spirit of the show fans adore.
Plush Collectors
Our holographic tag stickers, series icons, and seasonal limited editions create a collector ecosystem that rewards dedicated hunters. Each series introduces fresh designs that become conversation pieces on any shelf.
Gift Shoppers
Our compact 4.5-inch minis and 7.5-inch standards fit every budget from around five to twenty-five dollars, making Bum Bumz a crowd-pleasing gift for birthdays, holidays, and just-because moments.
What Makes Bum Bumz Special
Built on the same creative foundation as Squishmallows, we carry a legacy of plush craftsmanship that collectors trust. The Russ heritage has been a name in the toy world for decades, and that tradition shines through in every stitch, every carefully weighted base, and every playful character design we bring to life.
The fabric itself feels like a cloud. We use an ultra-soft, marshmallow-like material across the entire Bum Bumz line that is noticeably smoother and squishier than standard plush toys. Our bean-weighted bottom, filled with fine poly-pellets, gives each character a satisfying heft and the ability to sit upright without any support — perfect for desk displays, bookshelves, or bedroom collections.
Authenticity is built into every tag. Each Bum Bumz comes with a holographic character sticker on the hang tag and a woven label featuring a series-specific icon. These details are not just decorative — they help collectors identify which wave and series a character belongs to, making it easy to track progress on a collection checklist. For anyone who has collected trading cards or vinyl figures, these tags add a familiar layer of hunt-and-verify excitement.
Our official licensing partnerships set Bum Bumz apart from generic plush lines. We work directly with Sanrio, Netflix, Warner Bros., Apple TV+, and more to bring beloved characters into the Bum Bumz world with the attention to detail fans expect. You will not find a Gilmore Girls Squishmallow or a Ted Lasso Beanie Baby — we have secured these properties exclusively for the Bum Bumz line, giving collectors a reason to invest in our brand specifically.
How to Start Your Bum Bumz Collection
Building a Bum Bumz collection is as fun as the plushies themselves. Whether you are picking up your very first character or adding a hundredth piece to the shelf, a bit of strategy makes the journey even more rewarding.
Pick Your Fandom
Start with a licensed collection that speaks to you — Gilmore Girls, Stranger Things, or Hello Kitty are popular entry points for new collectors.
Choose Your Size
4.5-inch minis are perfect for desks and bags. 7.5-inch standards make great shelf centrepieces. The 8-inch specials offer interactive features like sounds.
Hunt Limited Editions
Seasonal drops and mystery blind boxes keep things exciting. Check tags for holographic stickers and series icons that verify authenticity.
Our limited-edition Bum Bumz arrive first at major retailers like Amazon, Walmart, and Target. Setting stock alerts or following collector communities online is the most reliable way to catch seasonal exclusives before they sell through. Specialty stores like Hot Topic and GameStop occasionally carry exclusive colourways or early-access drops that do not appear elsewhere.
Spotting authentic Bum Bumz is straightforward once you know what to look for. Our genuine pieces always carry the holographic character sticker on the hang tag and a woven label with a series-specific icon. If a deal looks too good to be true on a third-party marketplace, check for these markers before purchasing. Buying from our authorized retailers remains the safest path to building a collection you can trust.
For a complete breakdown of every character released so far, explore our Bum Bumz Collection Guide. If you are new to the line entirely, our What Are Bum Bumz explainer covers everything from materials to manufacturing. And for the thrill-seekers, our Mystery Box Guide breaks down rarity levels and what to expect inside each box.
Caring for Your Bum Bumz Collection
Keeping your Bum Bumz looking fresh and display-ready takes just a bit of care. Our ultra-soft fabric is durable, but proper maintenance ensures your characters stay vibrant and huggable for years to come.
Cleaning Tips
Surface-clean with a damp cloth and mild soap for everyday dust and light marks. For deeper cleaning, hand-wash gently in cool water and air-dry flat — avoid machine washing, as our bean-weighted filling can shift and clump. Never use bleach or harsh chemicals, and keep them away from direct heat sources when drying.
Display placement matters more than most collectors realise. Direct sunlight can fade colours over time, so position shelves away from windows or use UV-protective glass cases for premium displays. Rotating your displayed characters every few weeks prevents uneven fading and gives you a chance to appreciate pieces that have been tucked away.
For collectors who care about long-term value, keeping the original hang tags attached and intact is essential. Our holographic sticker and woven label are key identifiers for series and wave information. Store tags flat rather than folded, and consider clear tag protectors if you plan to display pieces with tags visible. Mint-condition tags can meaningfully increase the value of limited-edition or retired characters on the secondary market.
Common Questions About Bum Bumz
Yes. Bum Bumz is part of the Jazwares family under the Russ brand — the same company behind Squishmallows. That shared commitment to softness and build quality carries through to everything we create, though Bum Bumz maintain their own distinct bean-weighted design and character style.
Our core line offers 4.5-inch minis and 7.5-inch standards. Select characters, like the Stranger Things Demogorgon, come in a larger 8-inch format with added interactive features such as sound effects.
Prices typically range from around five dollars for 4-packs and mini sets to roughly twenty-five dollars for larger individual characters. Mystery blind boxes fall somewhere in between. Prices can vary by retailer and availability.
Bum Bumz are available through our authorized retailers including Amazon, Walmart, Target, GameStop, and Hot Topic. Amazon carries the broadest selection including our newest licensed releases and mystery boxes.
Absolutely. Our licensed Bum Bumz carry official branding from their respective properties — Sanrio for Hello Kitty and Kuromi, Netflix for Stranger Things, Warner Bros. for Friends and Harry Potter, and so on. Look for our holographic tag stickers as an authenticity marker.
Bum Bumz are rated for ages three and up. However, our licensed themes and collectible appeal mean they are equally popular with teens and adults, especially plush collectors and pop-culture enthusiasts.
Absolutely. We regularly drop seasonal collections for Easter, Christmas, Halloween, and spring. These limited runs tend to sell out quickly, making them especially sought-after among collectors. Our seasonal collections guide tracks every confirmed and upcoming drop throughout the year.
Explore More Bum Bumz Guides
Ready to Start Your Bum Bumz Collection?
From cherished licensed characters to adorable originals, there is a Bum Bumz for every shelf, desk, and backpack. Browse the full range on Amazon and discover your next squishy companion today.
Shop All Bum Bumz on Amazon